HELPS PREVENT CAVITIES: Contains 5.1 ounces of Toms kids natural toothpaste. Our natural toothpaste has anti-cavity protection with fluoride, and does not contain any artificial sweeteners, preservatives, colors, or flavors. TASTE THEY LOVE: Our all natural toothpaste comes in a fun, fruity flavor that will help kids develop healthy brushing habits. GENTLY CLEANS: Our toothpaste for children uses calcium and silica to gently clean and is ADA Accepted which means it's approved as safe and effective by the American Dental Association CERTIFIED B-CORP: Tom's of Maine meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. GIVING FOR GOODNESS: We believe in giving back. Tom's of Maine donates 10% of our profits to charities committed to children's health, education and the environment. Employees donate 5% of paid time to causes they are passionate about in their communities. Thank you for supporting Tom's of Maine.