Crest Gum Detoxify Ultra was created after years of research by Crest scientists and was specifically formulated to attack the millions of harmful plaque that can lurk around the gum line that can lead to issues like gingivitis, cavities, bad breath, and gum disease. Crest Gum Detoxify Ultra Toothpaste has an activated foam formula that penetrates hard-to-reach areas for a more thorough clean. It works to neutralize harmful plaque even around the gum line, for clinically proven healthier gums and is even powerful enough to reverse gingivitis. It is also formulated to provide a cooling sensation to your gums during and after brushing for a refreshing and invigorating clean. Because if you re not taking care of your gums, you re not really taking care of your mouth. A healthy smile starts with the right toothpaste and a healthy mouth starts at the gum line. The perfect addition to your oral care toothpaste is made for adults and children 12 years and older.